The METRO Transit System Remimagining project is a transformative redesign of the Houston region's transit system. This was METRO's first comprehensive analysis of the local bus system in decades. The resulting 5-year service plan aligned local bus service with regional travel and development patterns, integrated the bus network with three new rail lines, and greatly increased ridership.

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In addition to the technical aspects of redesigning the network, the System Reimagining project placed a strong emphasis on user experience, engagement, and creating a positive perception of transit in Houston.  New system maps and signage were designed to emphasized the frequency and reliability of the new network. The project also included a guidebook on transit oriented development that targeted local developers and specifically addressed the Houston context. 

Client:

Harris County METRO / TEI 

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Responsibilities:

Led the development of a TOD guide for Houston developers. Graphic design and project management for new system maps and signage guidelines. Provided analytical support for routing and network design. 

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